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Case studies

Steering healthier lifestyles

This case study takes place amidst a familiar backdrop sector funding cuts driving service reform. In this instance, this meant the proposed integration of separate behaviour change support services- for smoking, excessive alcohol consumption,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Rachel Abbott, Eimear MacGarty
Company: The Behavioural Architects
November 16, 2016
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Citation

Abbott and MacGarty (2016a, November 16). Steering healthier lifestyles. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/steering-healthier-lifestyles-8913


Videos

Steering healthier lifestyles

Few novels tell a novel story. Behavioural science can shine new light on the age-old stories of lived experience. Stories are as important as they ever were: they open the door into people's inner worlds, and reveal the other characters and forces...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Rachel Abbott, Eimear MacGarty
Company: The Behavioural Architects
June 15, 2016
×

Citation

Abbott and MacGarty (2016a, June 15). Steering healthier lifestyles. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/steering-healthier-lifestyles